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What You Need to Know About New Marketing in 2020


What You Need to Know About New Marketing in 2020


Like any industry, marketing has always made full use of available technologies. Marketing has pushed the tech envelope further in many ways, creating new methods and tools. As a result, marketers and businesses today have access to a full range of online and offline techniques. However, building an understanding of modern marketing isn’t always easy. While traditional methods may be pretty straightforward, digital marketing is another ballgame. Luckily, it’s not too difficult to catch up. So, if you’re a small business looking to bring your business and marketing online, here are a few things to remember.

What You Need to Know About New Marketing in 2020 1

Optimizing for Online

To get started with digital marketing, you must ensure that all your information, products, and services are optimized for online viewing and engagement. In our article ‘Mobile Marketing – Makingarticle’  for Small Businesses’, we explain this in-depth in-depth, we present this in-depth in-depth, where we discuss what mobile marketing is and why it’s so important. 96% of Americans use mobile phones, and 81% use smartphones. Not optimizing your materials and information for that format means you miss out on a huge market. Ensure your materials are designed for viewing on mobile phones and desktops and that your contact information is easily accessible online.

Looking for Data

One of the biggest backbones of marketing today is data. Data and information help businesses and marketers build successful marketing campaigns and promotions. The digital age makes it easy to collect information about your market’s age groups, genders, premarket locations, etc. This, in turn, is used to refine current and future campaigns for maximum efficiency.

Triadex Services reports that 80% of small business marketers do not measure direct mail, and 73% don’t measure email. Luckily, Goindon’tine makes it easy for smaller businesses to collect and organize data without paying through the nose. Google Analytics and native hit counters on blogs or social media pages are free or affordable for beginning entrepreneurs. For more proactive data collection, you can also look into data mining services to help identify your area’s top prospects.

Stay Social

you’ll want to strengthen your personal engagement with your market through social media. According to the Digital 2020 July Global Statshot, almost 4 billion people use social media. It’s become an indelible aspect of life, penetrating and influencing our ways of communicating, learning paths, and even forms of shopping. Facebook reported that businesses and customers exchanged over 20 billion messages monthly over Facebook Messenger in 2019, a tenfold increase since 2016. Creating a social media page and expecting customers to find you isn’t enough. Now, businesses must proactively put their products out there and engage with potential and returning customers. While it may seem like a lot of work, the benefits are incredible. A good social media presence can often spell the difference between failure and success for fledgling companies. It’s more than enough reason to take it seriously.

Jacklyn J. Dyer

Friend of animals everywhere. Problem solver. Falls down a lot. Hardcore social media advocate. Managed a small team training dolls with no outside help. Spent high school summers creating marketing channels for Elvis Presley in Minneapolis, MN. Prior to my current job I was donating wooden trains in Hanford, CA. Spent the 80's getting my feet wet with accordians in Jacksonville, FL. Spent the 80's writing about crayon art in Africa. Managed a small team getting to know inflatable dolls in Gainesville, FL.