Zwebra Web Studio Inc., a well-known Ukrainian digital organization, acquired an electronic mail in 2016 from the province’s monetary development organization Opportunities NB inviting them to set up a Canadian office in New Brunswick.
The province’s timing becomes desirable because Zebra’s proprietors desired to make bigger the business enterprise’s North American consumer base and knew they needed to be at the floor right here to try this. In 2017, Maksym Bezorudko (co-founder and CEO) moved to Canada and installation a workplace in Saint John overlooking the metropolis’s waterfront.
“Founded in 2009, Zebra focuses on custom net design, application improvement, and virtual marketing. Today, the agency has 4 human beings operating in offices in Saint John and Moncton and more than 20 professionals working inside the office back in Ukraine.”
One 12 months surpassed and Maksym Bezorudko wants to proportion Zebra’s first-12 months revel in and effects:
The first component we did proper became becoming a member of the Greater Saint John Chamber of Commerce and starting to attend their business mixers. It gave us the possibility to network with local entrepreneurs and get some work. It’s truly the cross-to-region for all new corporations.
People in New Brunswick are very open. You can attain out to almost any enterprise owner, schedule a brief meeting over a cup of espresso, even when you have by no means met the man or woman earlier than. You can study their commercial enterprise and talk almost the entirety, which includes capability partnerships.
However, we secured our first big Canadian customers with the aid of putting Google ads and SEO. One of them is Blackline Safety Corp., a major supplier of live-tracking and wireless gasoline detection solutions to organizations around the arena. The organization from Calgary used the services of our programmers to complete its application on Angular2 framework.
We helped them increase a product that won numerous awards at exchange shows related to fuel and oil industries in U.S. And Canada., and we’re proud to make our small contribution to their fulfillment.
Zebra also is aware of the importance of bringing new people to Saint John. With this mind, we helped The Saint John Newcomers Centre remodel its internet site to make it cell-friendly and less difficult to navigate. A renewed internet site changed into the part of their rebranding strategy.
Another beneficial factor we created for all locals become the first taxi mobile application in Saint John this is to be had for IOS and Android telephones. It changed into our consumer’s undertaking and they desired to provide such services in a present day and convenient manner.
Our group was additionally lucky sufficient to work with the advertising and marketing crew of Atlantic CAA. We helped to enforce a new design and improve the functionality of numerous modules on their internet site.
And one in every one of our essential projects right here is net platform Liftoff Capital, which facilitates startups from Atlantic Canada find investment. It took us 9 months to finalize concept of our customer and deliver the finished product.
We are confident this dating internet site for marketers and investors will be a game-changer in the existence of many businesses here in New Brunswick and a ways away from the borders of our province.
Our recommendation to marketers who are just beginning.
It’s very crucial to understand how business works right here. Making connections and building relationships are the keys to achievement. You want to be affected person due to the fact it may take a long time to make deals and comfortable new clients in Atlantic Canada.
In Europe, for instance, you get the deal accomplished in a simple few days after your preliminary verbal exchange. Doing business in Canada is certainly not about quick consequences, but in case you do the entirety inside the proper manner, with small steps you’ll step by step pass forward.
Your reputation, portfolio, references from customers subjects. If you start working with any individual and you genuinely carry price your partnership could last for years.
Other elements that helped Zebra develop and you need to follow it too:
Do matters higher than others to your area of interest, constantly improve your product, cognizance to your clients and cope with them.
Pay interest to “commercial enterprise packaging”! Your organization needs to look expert. That consists of you, your colleagues and personnel, your workplace and your business. Your internet site, social media pages, the logo are essential too.
Your business has to have its face! Some businesses aren’t only recognized by using its brand, however additionally by using their founder or different representatives
Be active in social networks: LinkedIn, Facebook, Instagram. It is good for non-public branding and has to have for every commercial enterprise.
Network with influencers and hit marketers.
Zebra has most effective been here inside the network for a quick time, however, we’ve emerged as very concerned in local activities. Our enterprise subsidized a Junior Achievement event, worked with various non-earnings organizations and helped folks that are making plans to start their very own businesses.
Our plans for the future are to scale up the commercial enterprise, make bigger our team in New Brunswick and hold doing things to make our network better.