According to the Pew Internet Project’s PIP Blogging Report, forty-six% of bloggers are the lady and the numbers are growing ordinary. However, many lady bloggers are a slightly disillusioned with the lack of reputation in their industry. After every week of research, I eventually asked myself why aren’t women more distinguished on the net? Of all the blog ranking lists, except fashion and movie star blogs, a mean of 12% of ladies seem in the pinnacle 100 of every listing. And some sources have the nerve to assume that style blogs are “personal diaries of favor”. After performing some research I found out why so many bloggers and readers these days perceive girls bloggers differently than guys:
Many men bloggers don’t link to girls bloggers
Less than 10% of women are political bloggers
60% of ladies created blogs are classified as “private diaries”
Nearly 88% of top bloggers are white American guys.
Some men don’t recognize being lectured by way of girls
Instead of reading RSS feeds and gaining knowledge of list after listing, I determined to go at once to the source to get extra answers and find out how women energy bloggers reached success, how they reach their readers, and what they think about the discrimination toward professional ladies bloggers in modern-day running a blog network.
I communicated with 4 very special ladies bloggers (Chanel Ward/Hip Candy, Charlene Li/Groundswell: Winning In a World Transformed by way of Social Technologies, Michele Obi/My Fashion Life, and Julie Strietelmeier/The Gadgeteer) and asked them the same 5 questions:
What is the focus of your blog and why did you choose this particular area of interest?
If you can describe your readers in three sentences or less what might you say?
How has running a blog superior your profession?
On common, simplest 12% of girls bloggers are featured on top 100 lists. Why do you think that is?
If you can supply one phrase of recommendation to ladies bloggers these days what would it be?
After talking with those women I found out that a “power blogger” has nothing to do together with your rating on a list but the first-rate of your posts, the notice of your reader’s wishes, and the capacity to appearance past fame and fortune and live true to your challenge depend. This is a part one of a two part series providing ladies bloggers who have changed the manner the sector views them and their readers. Today’s featured blogger is Chanel Ward from Hip Candy and Charlene Li from Groundswell: Winning In a World Transformed by means of Social Technologies.
Chanel Ward / Hip Candy
It’s tough to pick one in all my preferred blogs, but Hip Candy is very close to my coronary heart. From the tag line, “sweet… However, no longer in that fattening type a manner” to the weblog’s proprietor, Chanel Ward, Hip Candy is clean, exciting and new.
Fashion clothier/photograph artist/author Chanel Ward become featured as 225 Magazine’s Top People To Watch in 2008 and for a proper purpose. After being the voice for the America’s Next Top Model Interviews and one of the finalists for Project Runaway’s fan favored blogs this fashionista changed into invited to revel in and write approximately Fashion Week and is soon launching the lots expected clothing line Hip Couture. Blazing a path of personality and fashion her weblog and her career has an existence of its very own, but do not take my phrase for it.
1. What is the focal point of your blog and why did you choose this specific area of interest?
The attention of Hip Candy is my tagline. Fashion. Celebrity. Entertainment. Me. That’s basically what I blog approximately in a nutshell! I want to think of my blog as fashionably fun! I chose this niche because my historical past is in Fashion Design (graduated from the Fashion Institute of Design & Merchandising in Los Angeles, 1999 – http://www.Fidm.Com) and I’ve continually been intrigued by way of celeb lifestyle, so I simply concept it would be a journey to begin a fun website online that would awareness on those things, and at the same time, it might maintain me abreast of what was taking place within the [fashion] enterprise. Hip Candy is a fun discussion board for readers to come back and proportion their opinions on fashion, (the today’s trends, fashion don’ts…) celeb (what they had been sporting, what have been they thinking?!) the trendy happenings in enjoyment, with a touch little bit of what is taking place with me thrown in for properly degree.
2. If you can describe your readers in 3 sentences or less what would you be saying?
I changed into amazed to study these days that a number of my readers are as younger as 12! But I also have more “pro” readers, women over 50 and past as well as each age (and gender) in between. Hip Candy readers are very opinionated. Even even though most of them commonly trust maximum things I opine, and “wax poetic” about, they do not usually believe the whole lot I positioned down, and that is k! Having a distinction of opinion is what makes us specific! One of my most commented posts (sixty-nine comments at closing rely on) has a firestorm of study evaluations on it from beginning to complete Anyone who takes the day trip of their busy day to click onto to Hip Candy, study a post and share their opinions is more than very well with me.
Three. How has running a blog advanced your career?
Wow. That’s this type of loaded query! I’d by no means are honestly taken into consideration myself a “creator”, however, after starting Hip Candy, I slowly began to allow myself think in any other case. My weblog has already reached stages that I would not have imagined once I commenced it. I figured it would just be an amusing interest. The response on account that I commenced it has been exceptional already! It’s very humbling. Some of the greater noteworthy advancements have been 1) exposure to the hundreds from undertaking the “Top Model” interviews 2) getting credentialed and being invited to Fashion Week from my style insurance on the blog coupled with solid readership three) That equal stable readership translating into month-to-month advert revenue generated on Hip Candy 4) all-rate paid trips to cowl change suggests and activities recognition and acknowledgement from magazines, and in the end and ultimately, 6) constructed in name reputation for a future clothing launch! Blogging has clearly been a wonder and a blessing and I look forward to greater in 2008!
Four. On average, best 12% of ladies bloggers are featured on top 100 lists. Why do you believe you studied that is?
I hadn’t heard this statistic before, but it is pretty astounding given that I did pay attention that approximately half of the people blogging right now are girls. I don’t sincerely recognize why more girls are not considered top bloggers. I’d like to locate that out myself. I’d love to discover what we as girls should do to level the gambling subject. I’m no longer as privy as I’d like to be on how weblog rating works. I’ve made a pair lists in the beyond, but until you are a website online like Technorati who ranks blogs on several one-of-a-kinds statistically based totally standards, I’m not sure how tons weight it holds. That being said, I’m always thankful to be blanketed on human beings’ “Top” listing, regardless of the standards!
5. If you could give one word of advice to girls bloggers these days what would it be?
My word of recommendation to women bloggers might be to now not surrender! So many of us who may additionally have a sturdy voice on some thing problem, fall by the wayside after beginning blogs and don’t ever see the whole fruit of what might have been. Unless you are a celeb, no one ever begins out with tens of millions of readers! I’m nevertheless striving for that myself! So it is truly a procedure, and growing pains are a part of that method. I can consider again while my mom and a few of my buddies made up the whole lot of my readership. But in case you’re putting out desirable content, readers will constantly observe. Have faith in yourself and what you’re doing! Especially in case, you find it irresistible.
Charlene Li / Groundswell: Winning In a World Transformed by using Social Technologies
Charlene Li knows what she’s speaker approximately and she is captivated by it. Groundswell: Winning In a World Transformed by Social Technologies is one of the pleasantly written blogs on the internet, duration. Charlene is an expert on technology like blogs and social networking and makes use of this knowledge to steer the marketing and research team at Forrester.
Charlene doesn’t simply write about her ardor, she consults others approximately developments and strategies surrounding her niche. She is the one of the maximum quoted analyst and has seemed in The NewsHour With Jim Lehrer, CNN, NPR, and BBC, as well as The Wall Street, Journal, The New York Times, and BusinessWeek. As a count of reality, whilst penning this biography and studying Charlene’s accomplishments, a business for 60 mins section on Facebook turned into advertised, Charlene provided history on that story. Reading Charlene’s blog has in my view advanced my profession as a generation chief inside my company and has saved me completely up to date on innovative advertising solutions through social networks and blogging. I am very honored to have her take some time to reach out my readers on the topic of ladies and blogging.
1. What is the focus of your blog and why did you pick out this unique niche?
The cognizance is traits in interactive and social technologies mainly for marketing functions. Most these days, the focal point is on the usage of social technology and supports a brand new e-book that I’m publishing in April 2008. The weblog is an extension of my work at Forrester Research.
2. If you could describe your readers in 3 sentences or less what would you be saying?
I have 3 very unique readers: 1) Businesspeople interested by leverage interactive and social technology, in general in advertising and marketing; 2) Influential press and bloggers; three) Thought leaders in the subject, whom I can tap for research functions.
Three. How has running a blog superior your career?
Oh, in such a lot of ways! It’s given me visibility beyond the confined Forrester purchaser base and prolonged my influence fairly. I even have contacts that I might in no way have evolved with out the blog. And I rely upon it continuously to behavior research among a network that doesn’t exist everywhere else. As such, I even have to get right to entry to higher studies faster than absolutely everyone else inside the enterprise.
4. On average, most effective 12% of girls bloggers are featured on pinnacle one hundred lists. Why do you watch this is?
I’m assuming that you imply handiest 12% of pinnacle bloggers are women. This is partially a count number of who does the listing. And frankly, why does it be counted in case you’re a “pinnacle” blogger? The maximum crucial aspect is to know who your reader is and to hyper-serve them higher than every body else. I’m not going to ever make it on the Technorati 100 list, but I’m sincerely considered a “top blogger” in my field.
The different manner to observe it is do women do not forget themselves to be a pinnacle blogger? If the state is 12% of girls bloggers don’t forget themselves to be top bloggers, then we have a self-esteem trouble!
Five. If you could provide one word of recommendation to ladies bloggers nowadays what wouldn’t it be?
Be true to yourself and in your reader. There’s nothing worse than a blogger who is striving to be some thing they are not.
Tierra 1st Viscount Montgomery of Alamein is the Vice President of Training & IT Development at Joy Corporation of Baton Rouge in addition to a former Adjunct Professor at Baton Rouge Community College’s Small Business Training Center, in which she teaches personnel of Cox Communications, Casino Rouge, and Shaw, Inc. Computer literacy and skill ability in Microsoft Office Applications. Ms. Sir Bernard Law has an immeasurable quantity of experience dealing the displaced community. She presently serves on the LARebuilds steerage committee and also designed and carried out Joy Corporation’s Community Technology Initiative imparting training to the community free of charge the use of Microsoft Unlimited Potential Curriculum.